DLF pioneered the retail revolution in the country and brought about a paradigm shift in the industry by redefining shopping, recreation and leisure experiences with the launch of City Centre in Gurgaon in 2000. Changing lifestyles, an accent on quality entertainment, transition in consumer preferences from conventional modes to a wholesome entertainment experience, and enhanced income levels and propensity to spend have further triggered the growth in the retail market in the country. These factors have contributed to establishing India as the fifth-largest retail destination in the world. DLF Retail's foray into the exciting arena of mall development synchronized well with the Group's activities in the entertainment infrastructure development business – cine multiplexes that go by the brand name, DT Cinemas.