To Aakash ohri, group executive director and chief business officer, DLF Ltd. a home today is looked upon as a space which can accommodate all the multi - functional facilities and amenities one aspires for. "2022 will be an opportunity to reconsider everything - how we build communities and addresses to be even more resilient, healthy, attractive, sustainable, and be creative at the same time. The industry will continue to be buoyant and as we advance to the post - covid phase, sustainability will be the centrepiece of the real estate narrative. Instead of price point, the focus will be on the ability of homes to enable deeper emotional connection with oneself and foster a sense of community." elaborate Ohri.
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Commenting on the sales bookings, Aakash Ohri, group executive director and chief business officer, DLF Home Developers Ltd, said, "Given the challenging times the entire world is going through, we are deeply appreciative and grateful of the fact that this launch sparked such a a gratifying response from home buyers."
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Realty major DLF launched its luxury housing project, comprising 913 units, in the national capital with a starting price of Rs. 3 crore. The company has launched a project 'ONE Midtown', comprising 913 luxury flats.
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ONE Midtown will be an inimitable addition to the New Delhi skyline. With its unrivalled location, striking facade, impeccably designed residences, and a host of lifestyle amenities, it will be undoubtedly one of the most coveted new developments in the heart of New Delhi. We expect ONE Midtown to set the benchmark for a new way of living in the capital city," said Aakash Ohri, Group Executive Director and Chief Business Officer, DLF Home Developers Ltd. Said
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DLF Midtown is "one of the largest integrated ecosystems of residential and commercial developments all in one place, in one of the most vibrant neighbourhoods of NCR", the company spokesperson said.
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Aakash Ohri, Group Executive Director and Chief Business Officer, DLF Ltd, said, "One of the most significant trends this year has been an influx of demand for homes in the luxury and super luxury segment. Todays discerning buyers have directed their purchase decisions towards luxury homes, wherein earlier they would invest in other asset classes or luxury goods. 2022 will be an opportunity to reconsider everything how we build communities and addresses to be even more resilient, healthy, attractive, sustainable, and be creative at the same time. The industry will continue to be buoyant and as we advance to the post-COVID phase, sustainability will be the centerpiece of the real estate narrative.
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"Delhi market has largely been dominated by individual dwellings, starting from bungalows to independent floors, in the past couple of decades. As a result, over a period of time, New Delhi has become a secondary residential market. However, since the onset of COVID, the city is witnessing a rise in demand for high-end condominiums, a product type for which the market in all other parts of NCR has been booming in the last two decades. As metro cities continue to grow, space will contract, and prices along with demand will continue to upsurge. In such a scenario, condos are the answer for new home buyers in cities like New Delhi. And condo sales are increasing for a reason. Buyers see condos as a more practical option, appreciate the amenities they include, and recognize the investment potential they have, additionally if these properties are located in prime locations, they are even more desirable. Hence, what we are seeing right now is a catch-up and a surge in supply of such integrated ecosystem-based developments within Delhi", said DLF Spokesperson.
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In a post-pandemic scenario, despite the proliferation of ready-to-move-in properties, especially in condominiums and integrated townships that offer a secured environment with greater amenities and facilities within the gated communities, independent floors will continue to remain an attractive investment option due to lower investment costs, said Aakash Ohri, group executive director and chief business officer at DLF Home Developers Ltd.
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There has been a process to Camellias sale, we have continued to present to the people who can buy Camellias not only to this part of the world but to every nook and corner. If you see the performance of Camellias in the last 18 months, there has been a steady growth, Ohri said.
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Speaking about the trend, Karan Kumar, CMO, DLF Ltd, said, "Despite the proliferation of ready-to-move-in properties, independent floors continue to remain an attractive investment option due to lower investment costs, vis--vis ready-to-move-in properties, or independent villas/plots. There is a section of the demography that does not necessarily enjoy an unnecessary influence of the community and enjoys certain privacy and individuality, and thus prefers independent floors over group housing. The trend has led to an influx in demand for plotted developments.
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Karan Kumar, CMO, DLF terms today's customer as one who is smarter than before. Unlike in the past, this festive season is expected to see a paradigm shift in the psyche of the Indian buyer, who is more cautious, smarter than before and plans strategically before investing, says Kumar.
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Since October 2020 we have launched premium independent floors across DLF City in Gurugram as well as DLF Gardencity in New Gurgaon and have received a phenomenal response from the market, DLF CMO Karan Kumar said.
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"Unlike the previous years, this festive season is expected to see a paradigm shift in the psyche of the Indian buyer, who is more cautious, however, smarter than before and plans strategically before investing. Thus, the eyes are laid on the real estate sector, which has seen a significant increase in the residential sales despite spiralling Covid-19 cases and is expecting a jump in sales in the festive season. However, in contrast to the previous years of an impulse purchase, this year will be regulative to the pocket strings of the buyers. The trend and efforts by the developers along with the sudden pique in the interest of investors in real estate clearly indicate a positive outlook for the RE industry this festive season, says Karan Kumar, CMO, DLF Ltd.
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Meanwhile, India's largest developer DLF has seen a quarter-on-quarter rise in sales of its luxury projects, including the super luxury Camellias in Gurugram, where it sells bare shell homes at an average25 crore. 'We gave no discounts and played the product game. Super luxury has to be sold on its strength. The inventory is almost ready and 20 odd units are left out of the 429 units. Going forward, we expect more non-resident Indian NRI-led sales happening," said Aakash Ohri, executive director at DLF Homes.
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Today Gurugram has some of the most expensive commercial and residential real estate properties to offer, attracting millennials to Ultra High Net Worth Individuals. As a long-standing tastemaker in luxury and super luxury space, we have carved a niche in the industry, by offering properties with great views at exclusive addresses, and club services, at par with some of the best 5-star hotels. Today, Gurugram is home to a large expat community staying at various luxury and super luxury condominiums, Karan Kumar, CMO of DLF Ltd, said.
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Also says Karan Kumar, CMO, DLF Ltd, "The pandemic has directed the demand for residential real estate moving beyond the metros, to micro markets, mini metros, as well as tier 2 and 3 cities. Buyers prefer homes in the peripheral areas of cities as they offer a bigger space at a more competitive price.
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Karan Kumar, CMO, DLF Ltd says, "Today's discerning homebuyers are looking for a holistic experience rather than just a new address. A combination of strategic location, robust physical and social infrastructure and competitive pricing have made new Gurgaon buyers most preferred destination. Growing demand and strong growth in residential, commercial and industrial real estate have led to the growth of this micro market around Gurgaon. Better connectivity will attract investors and at the same time increase the demand of the market. The proposed infrastructural developments will further accentuate the realty prospects.
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With healthy supply, sales have also moved up gradually. The super luxury (properties worth INR 5 crore and above) has also seen a gradual upward movement, experts have said. In an earlier interview with the writer, Aakash Ohri senior ED of DLF Home Developers Ltd, said.
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"While The Camellias will continue to contribute close to 35% of the total sales for the next few quarters, we will hold 80 units and will offer it to top executives of multinational companies under the rental model. Not only have the prices of apartments appreciated, the rental value has also increased and we will sell it later on our own terms, said Aakash Ohri.
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"Since the pandemic has dominated the regular bearing of the world, the definition of comfortable living has also radically transformed. Today a home is looked upon as a space that can accommodate all the multi-functional facilities and amenities one aspires for. A home is no longer a night halt between two working days or just a place to relax. People desire more area to feel better, liberated, happy, and realise their passions and hobbies after a tiring day. It has become a place to work, workout, home-school, unwind, socialize and more. There is also a section of the demography that does not necessarily enjoy an unnecessary influence of the community, and enjoys a certain privacy and individuality, and thus prefers independent floors over group housing, says Karan Kumar, Chief Marketing Officer, DLF Ltd.
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"Sale of Super luxury apartments in The Camellias and independent floors have contributed Rs 900 cr of the sale. While demand for large apartments has pushed the sale for Camellias, many fence sitters have bought after we launched the club. The club is something which the world has never seen and we have done a lot of work in Camellias in the last four years, said Aakash Ohri, senior executive director of DLF Home Developers Ltd.
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"We are witnessing encouraging demand in the residential business. Since the pandemic, the inherent demand for homes has gone up, it has reaffirmed that home is the safest place and is an important asset class for most families. New Sales bookings exhibited sustained performance sequentially and stood at Rs 1,014 crore, reflecting a Y-o-Y growth of 567 per cent, DLF said in a statement.
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"Karan Kumar, CMO, DLF Limited, says, "The new infrastructure development has directly impacted real estate prices and demand. The announcements for new infrastructure projects here will help increase prices in parts of Gurugram, generate employment, and strengthen the local economy. Growing demand and strong growth in residential, commercial and industrial sector real estate have led to the growth of the micro markets around Gurugram.
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"DLF Home Developers Ltd Senior Executive Director Aakash Ohri expressed confidence that the company would achieve its sales guidance of average Rs 1,000 crore a quarter, driven by need for home ownership and upgradation to bigger homes with better amenities amid the COVID-19 pandemic. We have done phenomenally well in terms of sales. We sold over Rs 3,000 crore worth homes during 2020-21 fiscal despite the COVID pandemic," he told.
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"Since the onset of the pandemic there has been a shift in demand for bigger spaces across all segments. Anyone who can afford is looking to upgrade to bigger spaces given the fact that they are spending more time at home. The Covid-19 has reinforced the significance of spacious homes for comfortable living and also as a stable investment, said Karan Kumar, CMO, DLF Ltd.
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"Behavioural and technological developments have altered the industry from being a purely physical asset to a digitally acting one. Tech tools like virtual walkthroughs, 3-D mapping, drone surveys were deployed years ago, but only on select projects. The pandemic has altered that truth, and these specialised tools have now become de facto standard practices, said Karan Kumar, CMO, DLF Ltd. "Wellbeing and precaution is one reason, but over and above, the digital integration across the real estate value chain has also made it easier for consumers to seek information, experience spaces, make bookings digitally. We are also seeing a rising adoption of proptech, which has already sparked a technological movement and has the potential to bring an additional level of transparency in the market, much needed for the growth of the real estate industry in India, said Karan Kumar.
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"During volatile times, buyers pursue comfort and steadiness, and the prevalent demand for real estate has established that there is an appeal for stable assets in an otherwise unstable economy. The industry has shown indomitable resilience against the pandemic and has transformed it into a buyer's market," said Aakash Ohri, Sr Executive Director, DLF Home Developers Ltd. "2020 actually brought the fence sitters to the market. The pandemic directed the demand for residential real estate moving beyond the metros, to mini metros, and tier II and III cities. Catering to the demand beyond Delhi NCR region, we witnessed a sharp rise in sales of residential projects in key cities like Lucknow, Indore, Shimla, Kasauli and Tri-city in Punjab, with diverse offerings - from plots to ready-to-move-in units. Between November 2020 and January 2021 alone, we did three back-to-back successful launches in Gurgaon. These were all plotted developments - close to 150 independent floors sold for over 500 crores, followed by similar launches in DLF City Phase 1 to 4 in Gurgaon and in New Gurgaon region," Akash Ohri further added.
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"Apart from bringing standardisation in the industry and empowering investors, the biggest transformation it has brought about is the improved confidence among NRIs, who were uncertain of investing in India. With Timely delivery of projects, it has been able to successfully convert the Indian Real estate into a buyers market, says Karan Kumar, CMO, DLF Ltd.
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Delhi is home to several prominent micro-markets that have set a benchmark in offering an opulent lifestyle to the residents. Greater Kailash: Popularly known as GK, it is located in South Delhi and is bifurcated into two phases-I and II. Envisaged as a gated community of super-luxury residences in the midst of lush greenery and with a splendid clubhouse, DLF's King's Court is an enclave of only 57 super luxury residences, located in the Plush W Block of Greater Kailash-II, in the pulsating heart of South Delhi, and the only gated super-luxury condominium in the national capital. Built over 2.46 acres, it is adjacent to an 8-acre DDA park overlooking 435 acres of the verdant Jahanpanah Forest.
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"Since the onset of the pandemic, there has been a shift in demand for bigger spaces across all segments. Anyone who can afford is looking to upgrade to bigger spaces given the fact that they are spending more time at home. The COVID-19 has reinforced the significance of spacious homes for comfortable living and also as a stable investment. The extended work from home will continue to nurture the buyers decision of purchasing a home, said Karan Kumar, CMO, DLF Ltd.
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DLF's chief marketing officer Karan Kumar attributes the demand for holiday homes being fuelled by HNIs, NRIs and C-suite corporate professionals. Especially with respect to NRIs, the economic uncertainty amid Covid helped real estate emerge as a resilient investment asset amid diminishing returns from mutual funds and stock market. "While Dehradun, Kasauli and Shimla have always been popular for quick getaways from Delhi NCR, cities close to these hill stays have also got a major boost, for example New Chandigarh, Panchkula, etc," he added.
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"The Millennium city Gurugram has surfaced as a template for future cities and not just a real estate hub. As a bold and future-focused city and having a strategic location which facilitated excellent connectivity, it is asserted as India's newest hub for corporates to establish their headquarters, which includes most of India's Fortune 500 companies. In the last decade, Gurugram's soaring success has given way to emergence of New Gurgaon, as the new nerve centre and the sub-business district of Gurugram. IT and Manufacturing companies have reasonably dominated this region leading to an explosion of residential hubs around these commercial developments, gentrifying the changing landscape," says Karan Kumar, CMO, DLF Ltd.
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The pandemic has made people realise the significance of green spaces and with the reopening of public spaces, gurugrammers are warming up the idea of picnic culture including various parks. Like many other parks in Delhi NCR, such as Lodhi Garden, Nehru Park, Sunder Nursery, DLF5 residents can enjoy the onset offspring at The Sanctuary. A linear Park set across 6.8 hectares at Gurugram. The sanctuary is a unique offering located within walking distance from DLF5.
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A new homebuyer-friendly business model Build and Sell emerged in the sector after the implementation of RERA and DLF initiated the concept as they had land banks with healthy cashflows along with the revised it's Build and Sell strategy in post-COVID-19 times
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"Since the onset of the pandemic, there has been a stark jump in demand for gated communities, especially luxury condominiums, DLF Golf Links residences on Golf Course Road Command some of the highest rental yields in the luxury and super-luxury segments in the country, and a record capital appreciation too" said DLF
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"Since the onset of pandemic, there has been a shift in demand for bigger spaces, not just in luxury but across all segments. Anyone who can afford is looking to upgrade to bigger spaces given the fact that they are spending more time at home. Buyers whose financial condition and lifestyle remained unaffected have developed a great interest in second or bigger homes. The COVID-19 has reinforced the significance of spacious homes for indulgent living and as a stable investment," said Karan Kumar, CMO, DLF Ltd
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"Since the onset of pandemic, there has been a shift in demand for bigger spaces, not just in luxury but across all segments. Anyone who can afford is looking to upgrade to bigger spaces given the fact that they are spending more time at home. The COVID-19 has reinforced the significance of spacious homes for indulgent living and as a stable investment, in a post-pandemic world, home buyers are not just looking for big spaces, but also homes with incredible view, set in a big piece of land and a notable architecture, that supports their vision of modern, luxurious, and sustainable living." said Karan Kumar, CMO, DLF Ltd
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DLF, which offers luxurious condominiums in Golf Links in Gurgaon, has started a rental programme for two super-luxury condominiums--Aralias and Magnolias at DLF5 Golf Links--targeted at expatriate residents, business owners and CXOs primarily based in Delhi NCR.
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"Today Gurugram has some of the most expensive commercial and residential real estates to offer, thrived in the past two decades, attracting millennials to Ultra High Net Worth Individuals. With a strong infrastructure and social fabric, and best of the best schools, hospitals, financial institutions and retail spaces, families living in different parts of Delhi NCR are now considering Gurugram as the preferred choice to invest in real estate. As a result, today, Gurugram has some of the finest residential offerings in the country with state-of-the-art facilities, amenities, and experiences that well-traveled individuals are looking for." said Karan Kumar, Chief Marketing Officer, DLF Ltd, said,
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DLF plans to launch additional independent floor projects in the current financial year in the Delhi-NCR and expand its residential presence in Chennai and Kochi. It also plans to launch these independent floors in Gurugram and New Gurugram.
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Demand for independent floors in south Delhi and Gurgaon has increased as high-end homebuyers look for large and standalone spaces after the Covid-19 pandemic changed buyer behaviour. DLF has reported an uptick in the sales of independent floors. Prices of independent floors range from Rs 2 crore to Rs 30 crore in south Delhi and Gurgaon. DLF is said to have sold close to 80 independent floors within days of a project launch.
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DLF in a joint venture with Singapore's sovereign wealth fund GIC will develop 8 million sq ft of high-end residential towers at Central Delhi's Moti Nagar with the revenue expectation of Rs 12,000-15,000 crore, official said. DLF - GIC joint venture operates over 32 million square feet of office space and this is the first time they will develop residential complex.
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"The newly launched project in Gurugram is completely sold out and another phase of the same project will be launched soon. We expect to get around Rs 300 crore. There is a strong demand in real estate due to which we saw the new project (builder floors) getting sold out in a day," said Aakash Ohri.
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"The high-end luxury housing segment has seen a surge in demand as Indian real estate developers today are delivering projects of international standards and are attracting buyers not just from within India but worldwide," said Karan Kumar, chief marketing officer at DLF Ltd.
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DLF is the only real estate company from India to be included in the DJSI index and it joins the ranks of 11 companies from India to be recognised for the benchmark for Corporate Sustainability.
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DLF Group - Residential has been certified with 'WELL - Health Safety 2020'. The WELL Health-Safety Rating for Facility Operations and Management is an evidence-based, third-party verified rating for all facility types, focused on operational policies, maintenance protocols, emergency plans and stakeholder education to address a post-COVID-19 environment now and broader health and safety-related issues into the future. Few DLF projects like The Magnolias, Camellias, Aralias and Crest have also been certified on the project level.
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DLF Ltd, India's largest real estate developer by market value, is firming up plans to launch mid-income projects, in the ₹60-80 lakh price category, as demand for homes in the affordable category remains relatively better in a tepid residential market, said two people familiar with the plans.
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Mint talked to Aakash Ohri, senior executive director, DLF Home Developers Ltd, on how the realtor has changed strategies to meet homebuyers' expectations post the pandemic and the challenges that the industry is facing
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DLF told CNBC-TV18 that 10 brand-new swanky apartments at its signature super-luxury project, DLF Camellias, have left the sale block in the last three months. The project, located at Gurgaon Sector 42, on the upscale Golf Course Road, has each of its apartments priced at Rs 25 crore. At this price point, DLF's post-lockdown super-luxury sales clocked approximately Rs 250 crore.
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The real estate market in Kerala is fast recovering from the effects of Covid-19 pandemic says S Unnikrishnan, Regional Sales Head-South, DLF Ltd. A leading real estate developer in the country, DLF has two projects in Kochi- Riverside at Chilavannoor and the New Town Heights at Kakkanad.
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Launched in 2014, The Camellias comprises 16 towers containing 429 flats in total with one unit per floor. The flats, ranging from 7,300 sq ft to 16,000 sq ft, are priced between US$3.7 million and US$8.2 million. Buyers can start moving in by the end of the year. With an estimated 38,000 NRIs and persons of Indian origin in Hong Kong, DLF has targeted the city to be its first priority international market because of its potential.
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"Tier II and III cities have witnessed considerable rise in demand in the recent past, primarily due to accessible pricing, more space, better returns on investment and lower cost of acquisition, mostly for ready to move in units," said Aakash Ohri, senior executive director, DLF Home Developers Ltd. "In a post-Covid era, there is a rise in trend among homebuyers to build a lifestyle away from the hustle of a metropolitan yet offering all the amenities of advancing cities," he added.
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The increasing interest from global developers is not just coming from the U.K. DLF The Camellias Gurgaon, a luxury real estate project in New Delhi, has shifted much of its attention from the U.S. and U.K. to focus on Hong Kong buyers. "There is a heightened interest now, triggered in a market like Hong Kong by the political slight instability, or anxiety in which kind of overlays the Covid anxiety,"Karan Kumar, chief marketing officer at DLF Limited said. "It's only more appropriate for us to reach out to that market more directly."
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As diversification is the key when it comes to de-risking investment portfolio, real estate in the current scenario will work as a safe haven when it comes to securing accumulated wealth.
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Developers have confirmed a trend of rising demand. Karan Kumar, Chief Marketing Officer of DLF Ltd. said, "April was slow, but May saw buyers getting active and we saw a substantial surge in NRI demand. Since real estate has always proven be an attractive asset class with healthier relative returns and improved affordability, it has conce again gained the attention of NRI investors. Also factors like dollar gaining strength against rupee and a competitive marketplace, tougher negotiations and sense of moving back to their homeland has led to a sudden spike in interest". DLF has a number of projects where NRI buy and invest.
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"Unlike the popular opinion of lockdown impacting the business, we have seen increased queries among high-end buyer. The covid situation has increased the importance of gated condominium and the high end facilities provided by operators," said Aakash Ohri, Senior Executive Director of Business Development at DLF.
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DLF on residential demand, Q1 expectations and rental pressures
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Faced with the disruption owing to covid-19, real estate developer DLF Ltd is returning to the tried-and-tested model of securing sales early on in the life cycle of a project. Besides, it is stepping-up focus on the ₹75 lakh to ₹1.25 crore housing segment.
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There are many reports that suggest that post the COVID19 crisis, the demand for integrated housing societies would witness an unprecedented rise. The availability of hospitals, schools and other such facilities would attract the generation that sustained the severity of lockdown. It is becoming an increasingly essential choice for home buyers especially in the context of infections and health scares. Mr Deepak Makhija, Sales Head, DLF, Chandigarh Zone agrees with it and further states that the demands of business centres and technology parks integrated with residencies will increase as they will be the new face of integrated townships.
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The real estate sector has witnessed a paradigm shift over the past few years. In the wake of the Non-Banking Finance Companies (NBFCs) crisis and the stringent norms introduced by the Government, people have become extremely cautious when it comes to home investments. As a result, demand for ready-to-move houses has seen a humongous growth as they involve lower risks and are readily available for possession. said Deepak Makhija, sales head, DLF
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Stay home, stay safe.But for hundreds of migrant families in the vicinity of Sector 91,staying home means staying hungry. To ensure that neither coronavirus disease (Covid-19), nor hunger claim lives in their neighbourhood,residents of New Town Heights in Sector 86 have been, through a self-motivated group of resident volunteers, sending simple meals every day by cooking a little extra in their own kitchens.
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DLF offers a compelling value proposition. We offer integrated townships, which provide an escape from stressful life in the heavily populated urban centres," said Karan Kumar, chief marketing officer, DLF We have the land available in these markets and plan to monetise it in 2020-21. Spread across 84 hectares, The Valley is a township, which is few minutes away from Chandigarh and located in the foothills of the Shivalik range. While we offered partial possession in 2015, in this financial year, we plan to come up with another 400 floors on the remaining land and generate about Rs 400 crore," said Deepak Makhija, sales head, DLF
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DLF's The Valley residential project is a well-planned township located in the foothills of The Shivalik range, on Zirakpur-Panchkula-Kalka Highway. Entwined with future-ready infrastructure and dedicated resources for natural living, The Valley is a perfect amalgamation of modern amenities and a serene environment. A brainchild of the renowned architect Hafeez Contractor, it is a state of the art integrated township which provides an escape from the clogged and stressful life of urban centres.
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The realty giant DLF has recently unveiled state-of-the-art Club Ultima at New Gurugram. With a grand double-height entrance and giant water bodies to welcome, Club Ultima boasts of several luxurious appointments and amenities for recreation, activity, and leisure. DLF's The Ultima is one of the finest projects in New Gurugram, Addition of Club Ultima opens up truly really world-class F & B, leisure, and recreation options for all of its residents, encouraging them to "live more", totally in line with The Ultima's promise said Karan Kumar, CMO, DLF
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DLF unveils state-of-the-art Club Ultima at New Gurugram. It is designed by the world-renowned Bilkey Llinas Designs, a company specializing in the design of high-end hospitality and leisure projects worldwide. The project located in DLF's flagship luxury project, The Ultima in sector 81 has the merit of being the largest and most well-appointed clubhouse of its kind in the region.
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A golf course is lapped up by the market, like nothing else. Especially so if the product is good and packaged well with services, lifestyle amenities, branding and marketing. Take a look at DLF Golf Course. In the mid-90s, KP Singh went against popular opinion and decided to build a premier golf course in the then semi-rural Gurgaon.
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People preferring to live in independent floors and investing in plotted development have given a push to the segment. Considering the sentiments of homebuyers,developers are looking forward to offering more projects in this segment.
- Deepak Makhija, DLF.
DLF has been awarded by the ET NOW 2020 Global Real Estate Congress for their project, The Ultima in New Gurugram. The Ultima wins the crown for luxury property of the year award. The event was held at Taj Lands End, Mumbai which was also graced by eminent dignitaries of the industry.
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With this deal, the company which so far had presence in Bengaluru, Mumbai, Hyderabad and Pune will now be entering the Delhi-NCR market. "We have taken about 60,000 sq ft in DLF Prime Towers in Okhla in Delhi and another 1.7 lakh sq ft in Cyber City in Gurgaon [now Gurugram]. We will further expand in the Delhi-NCR market," said Kunal Mehra, co-founder of Table Space, which offers 'Grade A' workspaces and caters to large and mid- market tenants looking to occupy for long periods.
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In the first phase, DLF will launch four million sq ft in Gurgaon and Panchkula, and it expects to generate revenue of Rs 5,000 crore from this. It will be investing Rs 1,700 crore in building the floors. The plotted inventory will be in DLF City, phase one to four, New Gurgaon and Panchkula. Each plot will be of more than 300 sq yards. DLF said it received good response for its ready-to-occupy premium project - The Ultima in Gurgaon. It posted sales of about Rs 800 crore from the phase two launch. The project now is 90% sold out.
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In 2019, DLF Ltd. announced that it will sell units only after the completion of its projects. DLF's ready - to - move - in luxury housing project in Gurugram, The Ultima managed to sell about 75% of the units on the very first day. Some developers are launching projects where units are near completion.
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The company received good response for its ready to occupy premium project - The Ultima in Gurugram. It clocked sales of about Rs 800 crore from the Phase 2 launch; the project now is 90 per cent sold out. The company continues to remain focused on monetisation of its completed inventory
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DLF received good response for its ready to occupy premium project 'Ultima' in Gurugram and has clocked sales of around ?800 crore from the launch of the second phase and remains focused on monetisation of its completed inventory
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Timely delivery after completion of the projects will encourage the buyers to invest in realty sector, marking 2020 a right time to buy a property - Amit Kaicker, Business Head, DLF, New Gurugram
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2019 has been a year of reckoning for the real estate sector. As a swarm of government acts and reforms thoroughly cleansed the industry, buyers became empowered and their demands grew specific and confident. As a result, the New Year 2020 is set to see the delivery of a large number of new units in India's major housing markets, which certainly is a good news.
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Residents of a residential apartment in Gurgaon came together to celebrate Christmas with their kids, friends and family. The Ultima by DLF organised a Christmas fiesta for the residents on December 25 with jingle bells, Santa, his crew, games and delicacies. The key attractions of Christmas fiesta included artist characters like- Santa, Juggler, Magician and Stilt walker. Activities at the fiesta included a carnival parade and fun games for kids. The event also included food stalls with a variety of delicacies to feast upon and live musical melody to enjoy under the blue winter afternoon.
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2020 looks promising for the real estate sector with respect to housing market. A slew of acts and policy reforms have empowered the buyers more this year and will help the realty industry gain its confidence. One of the major trends expected to rule the market is the delivery of ready to move in homes. Timely delivery after the completion of the projects will encourage the buyers to invest in realty sector, marking 2020 a right time to buy a property. Driven by new launches, seamless connectivity, infrastructural development and assured future growth prospect, New Gurgaon and Dwarka Expressway is expected to see massive demand for housing said Amit Kaicker, Business Head, DLF, New Gurugram
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Amit Kaicker, business head, DLF, new Gurugram, said that developers in this area have understood the pulse of the market, which is now end-user driven. 'Projects backed by good developers and that are ready to move in or near completion are in good demand,' he said.
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Gurgaon saw a happy winter afternoon as the Central Lawns of DLF The Ultima echoed with the laughter and cackles of kids who gathered to celebrate Winter Fiesta on Sunday. The event was full of fun activities, games, artists and some gourmet delights that engaged children as well as their parents. The event saw a number of kids from all the condominiums of DLF Gardencity having a merry time in the cozy winter sunlight. The key attractions of this special kid`s carnival were various games and rides such as train ride, hummer game, bouncy jungle, air chair, bouncy climb, etc.
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Real estate developer DLF, which launched a residential project in Gurgaon during the festive season, said it took bookings worth more than Rs 700 crore on the first day of the launch. 'A slew of Acts and policy reforms have empowered the buyers more this year and helped the realty industry gain their confidence,' said Amit Kaicker, DLF's Business Head for New Gurgaon.
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DLF Ltd launched second phase of its luxury housing project 'The Ultima' in Gurugram and managed to sell about 75% of the units (376 units out of total 504 units) on the very first day. The project comprises of three-four bedroom apartments costing ?1.6 crore and upwards. If you are wondering how DLF was able to achieve such sales numbers, one important factor might be that the project is already completed and homebuyers can move in soon after buying the apartment.
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DLF Ltd launched second phase of its luxury housing project 'The Ultima' in Gurugram and managed to sell about 75% of the units (376 units out of total 504 units) on the very first day. The project comprises of three-four bedroom apartments costing ?1.6 crore and upwards. If you are wondering how DLF was able to achieve such sales numbers, one important factor might be that the project is already completed and homebuyers can move in soon after buying the apartment.
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The commercial real estate developer on October 13 said that the company has sold 376 ready-to-move-in luxury flats worth Rs.700 cr on the 1st day of the launch in Gurugram, even as the overall property market is facing a demand slowdown. "DLF took bookings worth more than Rs 700 cr on the first day itself.
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DLF sells 376 completed flats worth Rs 700 crore in Gurugram housing project. The company has launched the second phase of its luxury residential project Ultima. DLF had launched 400 units in the first phase of the Ultima project which is spread over 22 acres.
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DLF Ltd, India's largest real estate developer, said it has clocked bookings of 376 residential apartments for ₹700 crore in its project in New Gurugram, in line with its strategy to sell ready-to-move-in inventory to attract homebuyers.
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Supported by the Ministry of Tourism, DLF5 is going to host the 13th Asia Pacific Golf Summit (APGS 2019) at the DLF Golf and Country Club in November this year. It is for the first time that APGS will be hosted in India. The three day event will commence on November 4 and culminate on November 6. The summit will be a huge networking opportunity for all stakeholders, investors, golf companies, tourism fraternity and sponsors.
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As one enters Sector 90, can spot the tall light pink towers of DLF Regal Gardens from a distance across the Dwarka Expressway, coming closer, the elaborate arches and the massive iron gates of the condominium immediately draw one's attention. But it's not just the architectural grandeur of the 22.7 acre condominium that appeals to visitors, but also the smiling faces of the security personnel that leaves a lasting impression.
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These are meant for industrialists, business honchos, NRIs who want a luxurious home in south Delhi, in many cases, those who earlier lived in farm houses but now find maintaining the same a problem. The appeal of community living is also a positive factor which draws buyers towards projects like King's Court (only nine out of 57 units are vacant in the project," said Aakash Ohri, Senior Executive Director, DLF Home Developers Ltd.
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The 13th edition of the Asia Pacific Golf Summit (APGS) will be held on November 4 and 5 at the DLF Golf and Country Club in Gurgaon, with a galaxy of speakers and notable golf personalities scheduled to attend. It is the first time the summit is being staged in India, or anywhere South Asia, for that matter. APGS 2019 will have two business days that will see speakers cover a wide array of contemporary issues before golf, especially related to the game's growth at different levels and the opportunities fast-changing technologies are bringing to golf, and its development.
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Residents of DLF5 participated in a five-kilometre marathon to mark the day. Residents, dressed in colourful running shorts and sneakers, walked into DLF Club5 at 7am to register for the Freedom Run. Over 1,200 residents of various age groups ran along Golf Course Road. The event also comprised hoisting of the national flag and a rendition of the national anthem.
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Gurgaon's first ever literature festival for teens was held at the premises of Club5 in DLF5. The 'One More Chapter Lit Fest' was the brainchild of 15-year-old Preesha Ohri, 22-year-old Madhav Mehrotra, both city-based literature lovers keen to spread their love for books.
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Sector 90 of New Gurugram has several new residential projects. DLF New Town Heights, however is one of the older residential complexes in the area. Possession of flats here started in 2015. Beautiful exterior, ample green space and modern amenities are the highlights of New town Heights in Sector 90. The residential complex has 19 towers, each of which is painted in nude pastel shades, adorned with large filigree work in the balconies of the base floors.
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The festival of teej was celebrated in Gurgaon's DLF Gardencity at the premises of New Town Heights, Sector 91 on Saturday. The event saw an enthusiastic turnout of residents. Curated by the Cultural Committee of NTH 91, the celebration included an exciting array of attractions such as dance competition, fancy dress competition for kids, various surprise games and jhoolaas along with food stalls.
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Super Luxury condos at DLF5 are at par with International living standards, which make them the first choice of HNIs who are accustomed to a global lifestyle. The golf course at DLF5 being one of the best in Asia, vouches for an ideal settlement for expats and HNIs like none other. The atmosphere created by its over 1,000 acres green lung is the basis for a healthy environment which is indispensable when it comes to offering super luxury.
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For the well-being and happiness of senior citizens, DLF Gardencity hosted an exclusive Senior Citizens Day with Suvida Group and Rhapsody Musical Group at the premises of NTH 90, Clubhouse. It was delightful to watch the elderly participating enthusiastically in talk session and the melody performed by Rhapsody Group.
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Before you step into The Pinnacle in DLF-5, you notice a thin, meandering mud-lined path on the propertys boundary wall. Placards bearing the signage, Pet Poop Area are placed at intervals. If you visit the condominium early morning or late evening, you will be greeted by a host of wagging tails going about their business.
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DLF5 has backed yet another accolade to its name with its luxury condominium - The Crest being awarded the LEED Gold Certificate for its environment-friendly design by U. S. Green Building Council. USGBC will soon host a ceremony to award the certification and Green Plaque.
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DLF Gardencity celebrated this Yoga Day by conducting an enlightening Yoga session with Naveen Kataria of Sivananda Center, Gurugram at the premises of New Town Heights, Sector 90 on Saturday. The session witnessed an enthusiastic turnout from the people of all age groups.
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Gurgaon has emerged as one of the key NRI investment region in the past few years. It is also known as a NRI hub. The success story of Gurugram real estate development, capital value appreciation and how it has made billionaire out of humble investors has gone global. This has generated most interest from investors.
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New Gurugram has emerged as a preferred choice in the Delhi NCR for buyers over the last few years. The area is strategically located between Manesar, Gurugram, and Delhi with direct connectivity to NH-8. The spate of recent infrastructural developments in the area like SPR, Kundli-Manesar-Palwal Expressway, and Dwarka Expressway, once completed, will bolster connectivity. With significant settlement even today, the occupancy rates in the zone are expected to increase rapidly with the new infrastructural developments.
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The Magnolias Club at DLF5, in collaboration with Garbage Free India (GFI) celebrated this World Environment Day with a tree plantation drive and educating the children and adults of their responsibility towards protecting the environment.
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With the intent to build nex gen golf champions, Golf Summer Camp has been organized every year by DLF Golf Academy at Golf and Country Club. Through the camp, DLF Golf Academy provides great opportunity for kids to learn each aspect of Golf in one of the technologically advanced golf academy in the country. For small kids, when they are growing up it is a best time to provide them exposure towards sports.
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Well being of a society majorly depends on the well being of its environment and nature. On the same grounds, residents of DLF5 have taken significant steps towards contributing for a healthy and clean environment. With the vision of Plastic free Aravallis, residents of The Crest, DLF5 spearheaded a cleanliness drive in the region. These cleanliness drives would continue to take place in the coming weeks and will be a regular activity in contributing towards a green and clean pollution free society.
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"Our country is undergoing an important phase of development. New generation is very particular about their lifestyle and over all infrastructure around them. With industrialization and increasing employment opportunities, more and more people are looking for premium residences. This demand is expected to touch newer heights with every year, which makes the future of developers working on the segment bright. Gurugram has always been a preferred destination in Delhi NCR when it comes to high end branded residences. The millennium city being home to fortune 500 companies has resulted in the demand of such branded residences. With its dynamic growth, Gurugram continues to attack buyers from all sectors, specially luxury and super luxury markets.” Aakash Ohri, Sr. Executive Director, DLF Home Developers Ltd.
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“Various acts and laws by government have made the sector transparent which generates trust amongst the buyers. They can invest now with more confidence, which from all perspectives is beneficial for the industry.” Aakash Ohri, Sr. Executive Director, DLF Home Developers Ltd.
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DLF5 celebrated this Mother's Day with interactive sessions focused on motherhood and womanhood at the premises of Club5. The event included sessions on health, nutrition wellness, and the achievements of women who are mothers, by experts and women achievers from diverse fields. People from all ago groups were present on the occasion.
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Fuelled by an array of housing properties, good connectivity and lively entertainment zones, New Gurugram has developed as a vibrant residential hub in NCR. The area enjoys a strategic location between Delhi and Manesar with direct connectivity to NH-8, SPR, NPR, CPR and KMP expressway.
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Gurgaon celebrated World Laughter Day with a rip-roaring stand-up act featuring famous comedian Anubhav Singh. The event was organized at Skycourt, Sector 86, New Gurgaon.
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"Premium properties have gained a huge market amongst the working class population looking for permanent addresses close to their offices. With rapid growth of industries in country, the demand of such properties are ever increasing amongst the new age working class population," -- Sanjeev Pathak, SVP (Sales) of DLF.
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Roads of New Gurugram were a place to be as thousands of people gathered to enjoy fresh whiff of morning breeze in front of New Town Heights, sector 90, DLF Gardencity. The occasion was of Raahgiri, organised by the joint efforts of DLF Gardencity, Raahgiri Foundation, and joint association of New Gurugram. It will continue to be held in DLF Gardencity every Sunday till 31st May this year.
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Roads of New Gurugram were a place to be as thousands of people gathered to enjoy fresh whiff of morning breeze in front of New Town Heights, sector 90, DLF Gardencity. The occasion was of Raahgiri, organized by the joint efforts of DLF Gardencity, Raahgiri Foundation, and joint association of New Gurugram. It will continue to be held in DLF Gardencity every Sunday till 31st May this year.
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DLF Gardencity hosted a soulful musical evening at the premises of The Skycourt, sector 86 as the renowned Nizami brothers enchanted the audience with their outstanding performance. The qawwali maestros took the audience deep within the ocean of music and Sufism.
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The journey of 20 years of Golf and Country Club, the story commensed in 1999 when when New Gugaon as still scrub. 20 years on, the Golf and Country Club has become a regular halt for International tours, and a status symbol for the city’s many high-net-worth individuals.
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With every possible colour and shape of flowers, New Town Heights is currently a floral feast in the condominium. Rounded purple dahilias, pretty petunias and the vibrant and proud white bambinas that occupy different spaces in the condominium sway gently.
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An instrumental version of the Kishore Kumar classic 'Yeh Jeevan Hai' and other classics play throughout the 12.96 acre condominium. The Skycourt in Sector 86 . But the music streaming through the condominium between 5 and 9 in the morning and evening isn't the only striking thing about the condominium. With 10 towers divided into two blocks, the condominium has ample open space. There are over 25 water bodies, two majestic garden with gazebos, stone foundation and Grecian flower plots with multicolored petunias dotting the landscape. The towers of the condominium which came up last year are painted in shades of beige, white and grey with 21,19 or 16 floors. The project has been designed by Mumbai-based architect Hafeez Contractor who is known for playing with arches in his design.
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A well planned condominium with unparalleled aesthetics, boasts of numerous pools, indoor-outdoor sports and cultural facilities and a two-tier security system .The 32 storey tall tower kissing the sky can be spotted from a distance located in sector 82A. The Primus, a condominium in DLF Gardencity is a residential scheme comprising of nine towers with 32,31,16 and 12 floors. Residents speak of the tranquility and peaceful environment of the condominium as its far removed from the hustle bustle of main city.
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There are sports facilities, a clubhouse and a gymnasium for the residents NESTLED between the Aravallis and the upscale Golf Course Road, DLF Crest is a relatively new condominium, constructed in 2013, into which people are still moving in. Constructed in 2013, there are 116 families living in the condominium at present. Many leading corporate executives, professionals and expats, including CEOS of IT companies and top executive of advertising agencies, have already moved into this society. Residents cite good overall design of the complex, intelligent use of space inside the apartments and fully equipped kitchens as the main factors that made the society appealing to them.
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Motor junkies from around NCR gathered in Gurgaon for two days of adrenaline rush as a residential area hosted a racing event for both amateur and experienced drivers. The sound of roaring cars and bikes greeted one as they entered the DLF Gardencity over the weekend as the residential area played host to a motor sport event called the Speed Sprint X.
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DLF has announced the handover of Gurugram - based luxury project, The Skycourt which is located at the heart of DLF Gardencity, Sector 86. The high-rise comprises of 3 bedroom apartments ranging from 176-179 square metres, with a total of 674 units. The average cost of an apartment in The Skycourt is from 1.37 crore onwards.
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There is no space for traffic, dust and potholed roads inside this super exclusive and luxurious world that operates with clockwork precision, thanks to a small army of workers. Round the clock security guards and CCTV Cameras keep an eye on every inch of the land. This closely guarded and carefully operated complex in sector 42 is the showcase of real estate developer DLF’s finest luxury homes, The jwell in its crown, The Camellias, is however yet to be unveild.
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Gurugrammers took part in yoga sessions conducted by renowned Mumbai based holistic health guru Dr Mickey Mehta. The first session was organized for the residents of New Town Heights Sector 86, DlF Gardencity followed by a session at the crest Clubhouse, Park Drive, DlF5.
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The housing market of Gurugram has witnessed a milestone with the unveiling of the Crest, a luxurious residential 3 and 4 BHK apartment’s complex and penthouses which is the latest offering of DLF5 in the city. This project is a perfect mix of classic and contemporary architecture, offering the residents a magnificent lifestyle. With DLF Golf and Country Club as its neighbor . The Crest boasts of six tall, magnificent towers rising up from the sprawling 8.822 acre site with dramatic flair.
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City residents pledged to minimize the use of plastic on the occasion of the World Environment Day. A total of 191 villages pledged to be polythene free and those living in highrises conducted several awareness drives to minimize the use of plastic in their daily lives. Residents at DLF Gardencity (a society in Sector 91) organized an eco-friendly bag-making workshop in which residents made a range of innovative eco-friendly products to reduce the use of plastic in their daily lives.
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The latest project of DLF5 is a shining example of the perfect mix of classic and contemporary architechture offering the residents a magnificent lifestyle. The Crest a luxurious residential 3,4 BHK apartment’s complex, penthouses is the latest offering of DLF5 in Gurugram.
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“Raghvendra Road (erstwhile Golf Course Road) has carved a niche as one of the most coveted addresses of Gurugram, hosting ultraluxury housing, business powerhouses, shopping avenues, and world-class amenities for entertainment and leisure. Our latest offering at Park Drive, off Raghvendra Road, The Crest, is in line with our vision to offer unmatched living experience to our patrons. The show stopper in The Crest is the grand clubhouse designed by Richmond International UK,” Aakash Ohri, senior executive director of DLF5, said. “DLF5 is a state-of-the-art, integrated development offering high-end residential, commercial, retail, and community facilities. More than just bricks and mortar, DLF5 aims to provide a world-class lifestyle in Gurugram, with a world-class living experience for residents. Residential lifestyle reaches new heights with high quality super luxurious apartment communities,” Ohri said.
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Residents of New Town Heights Sector 90 and members of an NGO, in association with a school for specially ables children, celebrated mother’s day. The initiative titled ‘Maa Tujhe Salam’ saw eye catching performances by specially - abled children.
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DLF Home Developers Limited (DHDL), a subsidiary of DLF, has successfully handed over two of its Gurugram -based projects, The Primus and the Regal Gardens. Launched in 2012, The Primus is located in Sector 82 A, Gurugram. The high-rise comprises 3 and 4 bedroom apartments spread over an area of 1818 sq. ft. to 2606 sq. ft. DLF has delivered all 624 units to the buyers
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Purani Dilli Ka Khana, a food festival in Gurgaon, took people back to the streets of Old Delhi with its exuberant display of food, shopping and entertainment. Bringing back the tradition of ‘Chandni Chowk ki galiyaan’, the festival was at its traditional best. The second edition of the food festival, a two-day event, began at DLF Gardencity Sports Complex, Sector 91 in Gurgaon on February 24. The objective of the initiative is to showcase the unique culture of Old Delhi to Gurgaon residents. The food festival witnessed participation from famous names like Chicken Changezi, Lotan Matar Kulche, Pandit Ji Paranthe Wale, JB Kachori Wala and Kuremal Mohan Lal Kulfi Wale.
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